For wine lovers everywhere, a utopian wine club offers something more than just the wine itself. Funded directly by subscribers, Naked Wines is a wine club determined to support independent and small-batch wineries from all over the world by connecting them with subscribers in a straightforward manner via nakedwines com. Perhaps you want to directly invest in a winery you love. What if I told you can save more than half of the retail price of their wines too?
Naked Wines combines principles from crowdfunding and angel investing, the ease and steady income of the subscription model, the enthusiasm of tens of thousands of wine aficionados, and the expertise of wine producers eager to be entrepreneurial and experimental. How do you disrupt a business whose product is 9,plus years old and is based on a cycle as simple as cultivate, commercialize, and quaff? That was the challenge for Rowan Gormley, a serial entrepreneur who has founded, among other businesses, Virgin Wines. Gormley wanted to offer consumers high-quality wines at a more palatable price point, and to enable winemakers to make unique wines. What about the winemakers?
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Naked Wines' customers called Angels fund independent winemakers from around the world, in return for wines at self-described "wholesale prices". When prospective buyers look at a wine's page they will see the percentage of those who have said they would buy again a list of people's reviews. In May , the advance purchasing model was changed to a more direct approach in the form of the Naked MarketPlace. MarketPlace allows prospective and established Naked Winemakers to promote their wines at a discounted price to Naked Wines' customer base. Customers can bid on a proposed case if they want it, and once the market exceeds a minimum volume then the deal goes into effect and the wines are shipped and delivered at pre-determined future dates.